https://1ree.com/insights/ Practical writing on web, growth and practical AI, from OneRee in London and Dubai. en-GB Wed, 12 Aug 2026 09:00:00 +0000 OneRee https://1ree.com/insights/ranked-use-cases-not-strategy-decks/ https://1ree.com/insights/ranked-use-cases-not-strategy-decks/ AI Wed, 12 Aug 2026 09:00:00 +0000 An AI strategy deck costs you a month and commits you to nothing. A ranked list of use cases with payback estimates costs less and tells you what to do on Monday. https://1ree.com/insights/getting-cited-by-ai-search/ https://1ree.com/insights/getting-cited-by-ai-search/ Growth Wed, 29 Jul 2026 09:00:00 +0000 ChatGPT, Gemini, Perplexity and AI Overviews cite sources. The work to become one of them looks a lot like technical SEO, with a single genuinely new discipline attached. https://1ree.com/insights/agent-evaluation-sets/ https://1ree.com/insights/agent-evaluation-sets/ AI Wed, 15 Jul 2026 09:00:00 +0000 The difference between an agent that survives contact with real customers and one that gets switched off in week three is usually 200 rows in a spreadsheet. https://1ree.com/insights/rtl-is-not-a-css-flag/ https://1ree.com/insights/rtl-is-not-a-css-flag/ Web Tue, 30 Jun 2026 09:00:00 +0000 Adding dir="rtl" mirrors your layout and breaks about nine things you were not expecting. Here is the list we work through on every bilingual build. https://1ree.com/insights/data-residency-uae/ https://1ree.com/insights/data-residency-uae/ AI Wed, 10 Jun 2026 09:00:00 +0000 Most AI procurement questions in the GCC come down to a single sentence that nobody can produce: which model saw what, and where did it run? https://1ree.com/insights/one-partner-or-three/ https://1ree.com/insights/one-partner-or-three/ Growth Fri, 22 May 2026 09:00:00 +0000 We are obviously not neutral. Here is the case against us anyway, and the two situations where three specialists genuinely beat one team.