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Terms

Last updated 6 September 2026

Who these terms are between

These terms govern your use of the OneRee website at 1ree.com and the free tools published on it. “We”, “us” and “OneRee” mean OneRee, operating from London and Dubai. The entity you contract with, and the law that governs it, are named in your signed agreement.

Client work is governed by a separate signed agreement — a master services agreement and a statement of work. Where those documents and these terms conflict, the signed agreement takes precedence for that engagement. Nothing on this website forms part of a contract for services.

By using this website you accept these terms. If you do not accept them, please stop using the site.

How to read the rest of this page. Most of what follows governs your use of this website and the free tools, and applies to you as soon as you use them. The client-facing parts — Your responsibilities as a client, Confidentiality, Non-solicitation, and the client-engagement parts of Intellectual property, Liability and Indemnity — describe the basis on which we contract for work. They are published so you can read our position before you talk to us. They take effect between us only once a master services agreement or statement of work incorporating them has been signed, and reading this page does not put them in force.

Nothing here is an offer

Everything published on this website — prices, packages, timescales, engagement descriptions and the content of the free tools — is provided for information. It is an invitation to discuss work, not an offer capable of acceptance, and it does not create a contract however it is responded to.

The only figures and commitments that bind us are those in a written quote or signed agreement carrying your scope. Published prices exclude VAT and any media spend, are starting points rather than ceilings, and may change without notice.

What we do not promise

We describe how we approach work and what we measure. We do not promise a particular commercial outcome, and you should not treat anything on this site as such a promise.

  • Search rankings, traffic, conversion rates, revenue and cost per acquisition depend on your market, your budget, your competitors, your own execution and the decisions of third-party platforms. None of those are within our control.
  • Descriptions of engagements set out our method. They are not a forecast of your results.
  • Any figures we publish about completed work are stated with the client named, or anonymised with their written permission, and describe that engagement only.
  • Third-party platforms — search engines, ad networks, hosting providers, CRMs and AI model providers — change their algorithms, terms, availability and pricing at will. We are not responsible for the effect of those changes.

Free tools

The AI Readiness Score, AI Payback Calculator, Search Snippet Preview and Site Health Check are provided free and as they are, with no warranty of any kind.

  • They are diagnostics and estimating aids, not advice. A score, a payback figure or a preview is a starting point for a conversation.
  • Their output depends entirely on the inputs you supply and on assumptions that may not hold for your business.
  • They must not be used as the sole basis for any business, financial, technical or legal decision.
  • We may change, restrict or withdraw any tool at any time without notice.

You are responsible for having the right to submit any URL or information you enter into a tool.

Using the website

You may read, print and share what is published here. You may not:

  • scrape, crawl or otherwise access the site at a volume or rate that degrades it for others;
  • republish substantial parts of it as your own, or remove attribution;
  • attempt to gain unauthorised access to any part of the site, its servers or any connected system;
  • introduce malicious code, or use the site to transmit unlawful, defamatory or infringing material;
  • use the contact or subscribe forms to send unsolicited commercial messages.

We may suspend access without notice where we reasonably believe any of the above is happening.

Intellectual property

The OneRee name, logo, wordmark, site design, written content and the code behind the free tools belong to OneRee or are used under licence. Nothing on this site transfers any right in them to you.

For client work, the position is set out in the signed agreement, and in general is: on payment in full, ownership of the deliverables created specifically for you — code, designs, copy, prompts, agent configurations and evaluation sets — transfers to you.

We retain ownership of our pre-existing materials, generic tooling, methods, frameworks and know-how, including anything of that kind developed while carrying out your work, and we may reuse them. That reuse never includes your confidential information, your data or anything that identifies you.

You grant us a licence to use your name and logo to describe the fact that we work together, unless you tell us in writing not to. We will not publish figures, results or any detail of your engagement without your written approval.

Your responsibilities as a client

Where we work together, delivery depends on you as well as us. You agree to:

  • give us timely access to the people, systems, accounts and information the work needs;
  • respond to requests for approval within the timescales set out in the statement of work;
  • make sure you own, or are licensed to use, any material you give us, and that our use of it will not infringe anyone's rights or breach any law;
  • keep your own backups and your own copies of credentials;
  • tell us promptly if anything we deliver appears to be wrong.

Where a delay is caused by any of the above, timescales move accordingly and any resulting additional cost is chargeable.

Liability

Nothing in these terms limits or excludes our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; any liability that cannot lawfully be limited or excluded; or, where you are dealing as a consumer, anything that cannot be limited under the Consumer Rights Act 2015. If you are a consumer, you keep all of your statutory rights and nothing here affects them.

Subject to that paragraph, and to the extent permitted by law:

  • we exclude all conditions, warranties and terms implied by statute, common law or otherwise;
  • we are not liable for loss of profit, loss of revenue, loss of anticipated savings, loss of business or opportunity, loss of goodwill, loss or corruption of data, or any indirect or consequential loss, however arising;
  • our total aggregate liability arising out of or in connection with your use of this website and its free tools, where you have paid us nothing, is limited to £500;
  • our total aggregate liability in connection with a client engagement is limited to the total fees you have paid us under that engagement in the twelve months before the date the claim arose.

These limits apply to business customers. They reflect a deliberate allocation of risk: our fees are set on the basis that liability is capped, the cap is set against the value of the engagement rather than at a token figure, and you are better placed than we are to insure against loss to your own business. We consider that reasonable under the Unfair Contract Terms Act 1977, and we hold professional indemnity cover. You should maintain your own insurance accordingly.

Any claim must be brought within twelve months of the date you became aware, or reasonably should have become aware, of the circumstances giving rise to it.

Indemnity

You agree to indemnify us against any claim, loss, damage, cost or expense we incur as a result of: material you supply to us infringing a third party's rights; your breach of these terms; your unlawful use of the website or the free tools; or your use of a deliverable in a way we did not agree in writing.

We give you the matching protection on our own work: we will indemnify you against any third-party claim that a deliverable we created specifically for you, used as we agreed, infringes that third party's intellectual property rights. This does not cover material you supplied, third-party or open-source components provided under their own licence, modifications made by anyone other than us, or use of a deliverable after we have told you to stop.

Both indemnities are subject to the same conditions and the same limits:

  • the party seeking cover must notify the other promptly and in writing, and must not admit liability or settle without written consent;
  • the indemnifying party may take conduct of the defence and any settlement, with the other giving reasonable assistance at the indemnifier's cost;
  • the party seeking cover must take reasonable steps to mitigate its loss;
  • each indemnity is subject to the financial caps in the Liability section above, other than for the matters that section says cannot be limited.

Confidentiality

Each of us will keep the other's confidential information confidential, use it only for the purposes of the engagement, and protect it with at least the care we apply to our own. This does not apply to information that is already public through no fault of the receiving party, was already lawfully held, is independently developed, or must be disclosed by law or a regulator.

These obligations continue for three years after the engagement ends, and indefinitely for anything that is a trade secret.

Non-solicitation

During an engagement and for six months afterwards, neither of us will directly solicit for employment any individual who has worked on it for the other. This does not restrict general recruitment advertising not targeted at those individuals.

Availability of the website

We do not guarantee that this website or any free tool will be available uninterrupted or error-free. We may suspend, withdraw or restrict all or part of it for business or operational reasons, without notice and without liability.

Third-party links and content

Where we link to another organisation's site or service, it is for information only. We do not endorse it, we do not control it, and we accept no responsibility for it or for any loss arising from your use of it.

Force majeure

Neither party is liable for failure or delay in performing its obligations where that failure or delay results from events outside its reasonable control, including outages at hosting, network or model providers, cyber attack, government action, or the withdrawal or material change of a third-party platform or API.

Changes to these terms

We may change these terms. The version published here at the time you use the site is the version that applies. Material changes affecting an active client engagement are notified in writing and do not take effect retrospectively.

Complaints

If something has gone wrong, tell us first — most things are fixable quickly. Email hello@1ree.com with “Complaint” in the subject line. We acknowledge within two working days, respond substantively within ten, and if you are not satisfied we will escalate it to a director.

General

  • No partnership. Nothing here creates a partnership, joint venture or employment relationship between us.
  • Assignment. You may not assign or transfer your rights under these terms without our written consent. We may assign ours to a group company or on a sale of the business.
  • Third parties. No one other than you and us has any right to enforce these terms.
  • Severability. If any provision is found unenforceable, the rest continues in force and that provision applies to the maximum extent permitted.
  • Waiver. A delay in enforcing a right is not a waiver of it.
  • Entire agreement. These terms, together with any signed agreement, are the whole agreement between us on their subject matter and replace anything said or written beforehand.

Governing law

These terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

A client agreement may specify a different governing law and forum — for GCC engagements, typically the DIFC or the relevant free-zone authority — and where it does, that choice governs that engagement.


Questions about anything on this page: hello@1ree.com.

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