Engagements
Four sectors we know well, and how the work actually runs in each: the pattern we keep seeing, what we do about it, and the numbers the engagement is judged on.
The shape of the work
Every engagement starts with measurement, because the alternative is guessing which part of the funnel is leaking. What follows is what that looks like in the sectors we work in most.
Working outside these four?
| Stage | What happens |
|---|---|
| Measure | A week or two instrumenting what actually happens now: volume, timing, language, response times, where things stall. |
| Rank | Every candidate scored the same way, with an estimate of what fixing it is worth and what building it costs. |
| Agree the number | One metric the engagement is judged on, written into the brief and signed off before design or build starts. |
| Build | Fixed scope where the work can be fixed, a scoped estimate where it genuinely cannot. |
| Prove it | The same measurement, run again. If the number did not move, that is the conversation at the quarterly review. |
Next step
Tell us the sector and the thing that is stuck. Thirty minutes is usually enough to say what we would measure first.