Writing
Insights
Practical notes on AI use cases, AI search, agent evaluation, right-to-left builds and data residency.
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Things we would rather
you knew before you buy.
No round-ups, no trend pieces. Each of these is a position we work from, written out in full so you can disagree with it before you hire us.
One Thing — weekly
One practical idea a week, with the numbers behind it.
Short enough to read standing up. Unsubscribe link at the top, not the bottom.
Next step
Tell us what you are trying to move.
Thirty minutes, no deck. We will tell you what we would do first, what it costs, and whether we are the right people for it.